LUKE
CRAWFORD

SENIOR CREATIVE

10+ years working across concept, art direction, writing and strategy at agencies including AKQA, VIRTUE Worldwide, mcgarrybowen, and Rankin.

Core creative team on major rebrands (DAZN and GOAL.com). Campaign work for Nike, Adidas, New Balance, Honda, and BBC.

View Work →

SELECTED WORK

DAZN

Core creative team on global rebrand for sports streaming platform. Platform idents, broadcast ads, and campaign work establishing "Raw Sport" positioning.

via mcgarrybowen

DAZN brand work DAZN creative process

GOAL.com

Brand manifesto, tone of voice, and art direction for global rebrand of football media platform.

via VIRTUE Worldwide

GOAL.com rebrand GOAL.com brand manifesto GOAL.com creative direction GOAL.com brand work

HONDA HR-V

Art direction on launch campaign. Exceeded pre-registration targets by 16x.

via DigitasLBi

Additional work available on request.

CONTACT

Edinburgh, UK

[email protected]

Download CV